AUSTRALIANS are being asked to take a moment and think about what they would miss about the men in their lives if they were gone, as part of a campaign to stop men dying too soon.
A national survey of 4000 Australians, released to mark the start of 'Movember,' shows it would be the "little things" that people would mourn the most if a man close to them died.
These include: his stories (18 per cent), advice (16 per cent), smile (8 per cent) and his jokes (9 per cent).
Another 18 per cent said they would just miss the quiet times spent together.
On average men die an average six years younger than women, for reasons that are largely preventable.
Movember Foundation CEO Owen Sharp says there is a lot people can be doing to encourage men to be living healthier lives.
"When we look at the stats, it becomes so clear that there is a men's health crisis," Mr Sharp said.
"By talking about it, by encouraging our friends to take action for their health and supporting them, we can help keep the men we love around to live happier, healthier, longer lives. They don't have to miss out on those key moments that matter most," Mr Owen said.