Last year was great for both Google Play and Apple App Store, but for different reasons.
Google Play saw an enormous jump in downloads, 100 percent more than Apple’s App store, and Apple ended the year with high revenues.
According to the new App Annie Retrospective, 2015 proved to be one of the most exciting years for app monetization yet.
‘Not surprisingly, the platform developments – namely Google Play’s expanded download lead and Apple’s iOS gains in revenue share – are at the center of this ecosystem and set the stage for the competitive dynamics we will see in the year ahead,’ as stated in the report.
In 2015, dating apps video and music streaming all succeeded with subscription monetization.
Games, ridesharing and m-commerce also saw growth in downloads and usage, especially in Asian markets.
Wearables and TV apps went out with a bang last year, as these spaces are opening up more opportunity for developers, and App Annie suggests’ this will be a space to watch in the coming years’.
The report highlights Apple Watch apps grew from 3,000 in April 2015 to over 14,000 by December.
Tim Cook, Apple CEO, released the new Apple TV last year saying ‘We believe the future of TV is apps’, which again offers developers a new canvas for their innovations.
The major contributors to iOS were China, Japan and the US, which accounted for almost 90 percent of the App Store’s year-on year revenue growth.
Google Play had the first time smartphone owners in emerging markets to thank for its success the emerging markets to thank for the app download success last year.
A majority of the downloads came from Brazil, India, Indonesia, Turkey and Mexico.
Games were 90 percent of Google Plays revenue and 75 percent for the iOS App Store.
‘There is still significant room for growth in the mobile app economy,’ says the report.
App Annie is already making predictions for what to watch out for this year such as online-to-online services, augmented and virtually reality, eSports, productivity apps – just to name a few.