Discounts and deals have been fizzling out with e-commerce sale festivals wrapping up post Diwali. Although some offers still continue to loom on these platforms, Amazon is pulling back its subsidized subscription pf Prime. Starting tomorrow, Prime access will be available at Rs 999 a year - up from Rs 499.
The Seattle-based company has been offering exclusive offers for Prime customers all through its Great Indian Festival this year, including early access to top deals.
Deals that were exclusive to Prime members were a big hit, with customers lapping up great discounts on coveted products.
"We are excited about the response we have received on our Prime-exclusive deals," Manish Tiwary, VP - Category Management at Amazon India had told ET.